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» Google Caffeine: The Winners and Losers Property Extra Real ...

Google Caffeine: The Winners and Losers

When Google releases new products or updates to existing products they usually do so with very little warning. One day it’s just there. Google recently announced that it was going to release major changes to their search engines.

Unlike other updates which Google has completed a preview of these new search results can be found at www2.sandbox.google.com and the new change has been nicknamed Caffeine

The results are for the US but you can manually add &gl=au to the end of the query string to get Australian specific results. Now it goes without saying that this is obviously not the final version as they would have released it if it was ready.

I ran through some major real estate searches just to see what the overall effect will be among the major portals and real estate groups. I have only checked the first page for each keyword and if there are no more changes to Caffeine before its launched it appears on a national level at least that Myhome will be the biggest winner and Domain the biggest loser.

realestate.com.au Spring TV commercial

This spring, realestate.com.au will help more buyers and sellers make a fresh start.

RealestateComau - News


Thoughts on Realestate.com.aus dominance Business2.com.au
table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNG2ltvZ9Xszzcr1obytfCV4KuWEPAamp;url=http://www.business2.com.au/2012/01/thoughts-on-realestate-com-aus-dominance/img src=//nt2.ggpht.com/news/tbn/sqBdMUuNBgGinM/6.jpg alt= border=1 width=80 height=80 /br /font size=-2Business2.com.au/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNG2ltvZ9Xszzcr1obytfCV4KuWEPAamp;url=http://www.business2.com.au/2012/01/thoughts-on-realestate-com-aus-dominance/bThoughts on bRealestate.com.au#39;s/b dominance/b/abr /font size=-1bfont color=#6f6f6fBusiness2.com.au/font/b/fontbr /font size=-1By Peter Ricci on January 13, 2012 in Soapbox As a follow up to Dave Platters excellent, well articulated post on why anyone “is dreaming” that they can beat breal estate.com.au/b, it made me revisit an idea I had a few years back./fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?ncl=dIDFTpyKfmBrJkMamp;ned=usnobrb/b/nobr/a/font/div/font/td/tr/table

Beating realestate.com.au, and other fantasies Business2.com.au
table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serif/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNGZDYkMo4BR5d47YGiJ9cfX_nXMhwamp;url=http://www.business2.com.au/2012/01/beating-realestate-com-au-and-other-fantasies/bBeating brealestate.com.au/b, and other fantasies/b/abr /font size=-1bfont color=#6f6f6fBusiness2.com.au/font/b/fontbr /font size=-1By Dave Platter on January 11, 2012 in Australia, Portals The person who thinks you will start an Australian real estate portal that will shoot right past domain, dethrone brealestate.com.au/b and become the new number one. Or, maybe you#39;re an agent who b/b/fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?ncl=do_takvyWlkWTOMamp;ned=usnobrb/b/nobr/a/font/div/font/td/tr/table

Real Estate Group Blocks Syndication to National Property Portals Business2.com.au
table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serif/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNFYIzj6ENGtA_OYvveYuTwh6jMzlwamp;url=http://www.business2.com.au/2012/01/real-estate-group-blocks-syndication-to-national-property-portals/bReal Estate Group Blocks Syndication to National Property Portals/b/abr /font size=-1bfont color=#6f6f6fBusiness2.com.au/font/b/fontbr /font size=-1Just after leaving Simon Baker confirmed that even brealestate.com.au/b received massive traffic, somewhere over 30% from Google which is just one search engine. Portals and particularly the top two paid portals absolutely saturate the search engine b/b/fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?ncl=dvAD_Fp5ZlXBIvMamp;ned=usnobrband morenbsp;raquo;/b/nobr/a/font/div/font/td/tr/table

Digital media company backed by Hitwise pair Andrew Barlow and Adrian Giles ... SmartCompany.com.au
table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serif/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNF0W3wyCAXS_6BP8s93p7yAUi57QAamp;url=http://www.smartcompany.com.au/information-technology/digital-media-company-backed-by-hitwise-pair-andrew-barlow-and-adrian-giles-signs-deal-with-wotif.htmlbDigital media company backed by Hitwise pair Andrew Barlow and Adrian Giles b/b/b/abr /font size=-1bfont color=#6f6f6fSmartCompany.com.au/font/b/fontbr /font size=-1The Wotif agreement follows similar deals with carsales.com.au and brealestate.com.au/b, and moves by Webfirm non-executive director Chris Morris – founder of share registry giant Computershare – to increase his stake in the business in December 2011./fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?ncl=dbAzo9ClFEdS86Mamp;ned=usnobrband morenbsp;raquo;/b/nobr/a/font/div/font/td/tr/table

Sydney and Melbourne more affordable than Demographia suggests SmartCompany.com.au
table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serif/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNE5N6N289f8DdINK1ZQD8IyHWks1gamp;url=http://www.smartcompany.com.au/property/20120130-sydney-and-melbourne-more-affordable-than-demographia-suggests.htmlbSydney and Melbourne more affordable than Demographia suggests/b/abr /font size=-1bfont color=#6f6f6fSmartCompany.com.au/font/b/fontbr /font size=-1b/b ABS, Australian Property Monitors, Housing Industry Association, Real Estate Institute of Australia and its state institutes, RBA, Residential Property Council (Division of the Property Council of Australia) RP Data (brealestate.com.au/b), b/b/fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?ncl=db7Ueg8FustMCCMamp;ned=usnobrb/b/nobr/a/font/div/font/td/tr/table